Savvy Shopper: Couple trying to put a good face forward
Savvy Shopper: Couple trying to put a good face forward
written by Michelle Jarboe
Sunday, Sep. 30, 2007
My face feels parched.
It's been a hot week, and the little makeup I can stand to put on just melts off my face as soon as I step outside.
There's no hiding complexion catastrophes in this weather. So as I step inside this bright, cool space lined with hundreds of skin-care products, I'm wondering whether I'm making a huge, ego-crushing mistake.
Will the specialist at the counter notice that I constantly chew my lips and have an addiction to cheap lip balm?
Will she look up and recognize me right away as a compulsive picker, one of those people who constantly poke and claw at their faces?
Will she be peering into my pores while we talk?
I stop worrying, though, almost as soon as Joanna Smock, an esthetician at 2020 SkinCare in downtown Greensboro, starts showing me around.
She's ready to reform my beauty routine. But Smock, a recent graduate of Leon's Beauty School, isn't there to push me around or punish me for years of relative negligence when it comes to my face.
My makeup is OK, she says, giving grudging approval to the light foundation I pull out of my bag. My superstore-brand moisturizer isn't too bad — it has sun protection, after all, and isn't loaded with oil. And the loose powder I slap on my nose to combat shine passes muster, though Smock insists that I throw out the application pad, which can fill up with bacteria through constant use.
I comply, giving her permission to toss the worn little puff in the trash.
By the end of our talk, we've also tossed my daily routine. I should buy a less abrasive cleanser, Smock says, and my department-store facial toner simply has got to go.
This consultation process is something Smock and the other estheticians at this new skin-care shop and salon on South Elm Street go through with any customer. It's free, it's fast, and it's a key part of Clint and Jane Whitlow 's plan to teach shoppers about their skin.
The Whitlows opened 2020 SkinCare less than two weeks ago in a sun-filled, airy space at the corner of Elm and February One Place. It's a first-time venture into skin care for the pair, who spent the past six or seven years as music directors at area churches.
Jane, a Chicago native, studied business administration and once owned restaurant franchises in the Triad. Her husband, who grew up in Roxboro, studied music at UNCG.
They seem unlikely owners for a start-up business offering facials, peels, makeup applications and hair removal.
"Skin care products have always been like candy to me, having a mother who is an esthetician," Jane says.
She has set up the shop as a neverending buffet of samples, where shoppers can test nearly any item from about 20 lines. With displays of cleansers, masks, serums, lotions, creams and gels, it seems like a fantasy dreamed up by a serious "skincare junkie" — the phrase Clint uses to describe his wife.
That isn't to say the shoppers during 2020 SkinCare's first few weeks have all been skin-savvy and familiar with brands such as Dermalogica, Dr. Hauschka, MD Skincare and Murad. Some have been passersby too curious about the new business not to stop. A surprising number of them have been men — a growing customer group for skin-care products and spa services.
And not a few shoppers have come in without a solid routine. In those cases, licensed staff like Smock analyze their skin needs, answer questions and suggest an at-home routine — an essential part of skin-care, if you ask Clint Whitlow.
"You wouldn't go to the dentist and get your teeth cleaned once or twice a month and then not go home and brush," he says, stressing that clients should not just pop in for monthly facials or peels and forgo daily, at-home efforts.
Take-home products range from about $10 to $150, and the Whitlows plan to add another 60 to 80 skin-care lines within the next year. The store's entire catalog also is available online — with free priority mail shipping within the United States — at http://www.2020skincare.com.
Facials and clinical treatments range from $45 to $135. Makeup applications start at $35, and hair-removal services range from $12 to $65. The Whitlows, who have a licensed medical esthetician on staff, plan to add services including laser and light therapies.
Advice, however, doesn't cost anything. And the staff at 2020 has plenty to give, from the obvious — Don't smoke; Wear sunscreen every day; Drink water — to the less apparent — Change your pillowcases often; Use washcloths only once between launderings; Clean your cell phone frequently.
I'll be adding those to the list of things I don't do enough.
2020 SkinCare is open from 10 a.m. to 7 p.m. Monday to Saturday.
written by Michelle Jarboe
Sunday, Sep. 30, 2007
My face feels parched.
It's been a hot week, and the little makeup I can stand to put on just melts off my face as soon as I step outside.
There's no hiding complexion catastrophes in this weather. So as I step inside this bright, cool space lined with hundreds of skin-care products, I'm wondering whether I'm making a huge, ego-crushing mistake.
Will the specialist at the counter notice that I constantly chew my lips and have an addiction to cheap lip balm?
Will she look up and recognize me right away as a compulsive picker, one of those people who constantly poke and claw at their faces?
Will she be peering into my pores while we talk?
I stop worrying, though, almost as soon as Joanna Smock, an esthetician at 2020 SkinCare in downtown Greensboro, starts showing me around.
She's ready to reform my beauty routine. But Smock, a recent graduate of Leon's Beauty School, isn't there to push me around or punish me for years of relative negligence when it comes to my face.
My makeup is OK, she says, giving grudging approval to the light foundation I pull out of my bag. My superstore-brand moisturizer isn't too bad — it has sun protection, after all, and isn't loaded with oil. And the loose powder I slap on my nose to combat shine passes muster, though Smock insists that I throw out the application pad, which can fill up with bacteria through constant use.
I comply, giving her permission to toss the worn little puff in the trash.
By the end of our talk, we've also tossed my daily routine. I should buy a less abrasive cleanser, Smock says, and my department-store facial toner simply has got to go.
This consultation process is something Smock and the other estheticians at this new skin-care shop and salon on South Elm Street go through with any customer. It's free, it's fast, and it's a key part of Clint and Jane Whitlow 's plan to teach shoppers about their skin.
The Whitlows opened 2020 SkinCare less than two weeks ago in a sun-filled, airy space at the corner of Elm and February One Place. It's a first-time venture into skin care for the pair, who spent the past six or seven years as music directors at area churches.
Jane, a Chicago native, studied business administration and once owned restaurant franchises in the Triad. Her husband, who grew up in Roxboro, studied music at UNCG.
They seem unlikely owners for a start-up business offering facials, peels, makeup applications and hair removal.
"Skin care products have always been like candy to me, having a mother who is an esthetician," Jane says.
She has set up the shop as a neverending buffet of samples, where shoppers can test nearly any item from about 20 lines. With displays of cleansers, masks, serums, lotions, creams and gels, it seems like a fantasy dreamed up by a serious "skincare junkie" — the phrase Clint uses to describe his wife.
That isn't to say the shoppers during 2020 SkinCare's first few weeks have all been skin-savvy and familiar with brands such as Dermalogica, Dr. Hauschka, MD Skincare and Murad. Some have been passersby too curious about the new business not to stop. A surprising number of them have been men — a growing customer group for skin-care products and spa services.
And not a few shoppers have come in without a solid routine. In those cases, licensed staff like Smock analyze their skin needs, answer questions and suggest an at-home routine — an essential part of skin-care, if you ask Clint Whitlow.
"You wouldn't go to the dentist and get your teeth cleaned once or twice a month and then not go home and brush," he says, stressing that clients should not just pop in for monthly facials or peels and forgo daily, at-home efforts.
Take-home products range from about $10 to $150, and the Whitlows plan to add another 60 to 80 skin-care lines within the next year. The store's entire catalog also is available online — with free priority mail shipping within the United States — at http://www.2020skincare.com.
Facials and clinical treatments range from $45 to $135. Makeup applications start at $35, and hair-removal services range from $12 to $65. The Whitlows, who have a licensed medical esthetician on staff, plan to add services including laser and light therapies.
Advice, however, doesn't cost anything. And the staff at 2020 has plenty to give, from the obvious — Don't smoke; Wear sunscreen every day; Drink water — to the less apparent — Change your pillowcases often; Use washcloths only once between launderings; Clean your cell phone frequently.
I'll be adding those to the list of things I don't do enough.
2020 SkinCare is open from 10 a.m. to 7 p.m. Monday to Saturday.
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